Erik Løkkesmoe of Aspiration Ventures talks about a theology of marketing that is particularly relevant for filmmakers.
I think audiences are not looking for best deals, or the newest sale, the slickest marketing, or the loudest voice, or the most radio ads. I think they’re looking for things that are real. I think they’ looking for things that they know the person or people behind it have their interest in mind. And there’s a long term relationship that can be built. There’s a loyalty that’s built upon a brand that means something…
The video was created by Faith & Co. with Seattle Pacific University.